Genesis Magma Racing begins collaboration with Le Mans-based Racing & Emotion

Le Mans, France – Jun 3, 2026

Racing & Emotion is proud to announce a multi-year collaboration with GMR as an Official Licensing Partner.

Born in Le Mans, Racing & Emotion has spent more than a decade transforming the spirit of motorsport into collectible design pieces, handcrafted furniture, and bespoke works of art inspired by the legends of endurance racing. This new partnership marks the first collectible design and lifestyle collaboration for Genesis Magma Racing as the team prepares for its future challenge at the 24 Hours of Le Mans.

Through this collaboration, the distinctive Magma identity of Genesis Magma Racing will be translated into a collection of exclusive creations, including Racing & Emotion's signature Art Ball Chairs and a range of limited-edition collectible objects inspired by the GMR-001 Hypercar. "With Genesis Magma Racing, we found a common vision where passion, performance and design naturally converge. Together, our ambition is to transform that racing emotion into collectible design pieces and works of art, extending the experience beyond the track and bringing the spirit of Genesis Magma Racing into living spaces," said Benoit Fraylon, Racing & Emotion Founder.

Read Full Press release here at Hyundai Motorsport Media Center

Logo : © Genesis Magma Racing – Racing & Emotion.

Racing & design combine for Genesis Magma Racing

Four bespoke Art Ball Chairs, carrying the #17 and #19 race numbers, will be featured within Genesis Magma Racing's hospitality spaces during the 24 Hours of Le Mans, offering guests a unique interpretation of the team's design philosophy beyond the racetrack.

The partnership brings together two brands united by a shared passion for performance, craftsmanship and design excellence. By blending automotive culture with collectible furniture and art, Racing & Emotion and Genesis Magma Racing aim to extend the emotion of racing into living spaces, creating objects that celebrate both innovation and motorsport heritage.

As Genesis Magma Racing embarks on it's journey toward Le Mans, Racing & Emotion is honored to contribute to this new chapter through a collection that captures the ambition, identity and creative spirit of the team.

Photos : © Genesis Magma Racing – Racing & Emotion.

Inspired by the legend of Le Mans

"Le Mans, and the 24 Hours of Le Mans, is a central point of the FIA WEC season," said Genesis Chief Creative Officer Luc Donckerwolke. "Success at Le Mans can create legends of manufacturers, and that is what Racing & Emotion's designs celebrate with some of the colour schemes that have become timeless symbols and transcended motorsport to become icons of their own."